Brandon Brown, a NASCAR driver who gained to stardom after the “Let’s Go Brandon!” slogan went viral, claims he has lost sponsors and had trouble getting corporate sponsors since the chant went viral.
“It got extremely difficult for us. … If you’re a national corporation, that means you sell to all consumers … and unfortunately, when you get dragged into the political arena, people want you to take a side I’ve never been put in a position where it’s, ‘OK, what side are you on? Left or right?’ So it’s hard for a brand to want to attach to somebody who might be kind of divisive in their consumer base.,’” Brown told Sports Business Journal in a recent interview.
“If I’m going to divide Coca-Cola, why would they want to talk to me? So the short answer is it’s been tough to connect with partnerships just because it’s kind of viewed as a ticking time bomb”.
“Let’s Go Brandon” became a trend on social media after Brown was interviewed by NBC in October. During the interview, NASCAR fans chanted “F—- Joe Biden,” and reporter Kelli Stavast stated they were screaming “Let’s Go Brandon” in favor of Brown in an apparent attempt to redirect the conversation away from politics.
‘What is he doing to choose or say and how would that effect our consumer base?’ It’s too much of a risk.’ I understand it on their side but it’s made it really hard to tie everything down,” Brown continued.
Last year, Brown’s sponsors included the crypto company Trade The Train and The Original Larry’s Hard Lemonade, but he was not ready to unveil his ’22 sponsors just yet.
Brown told the New York Times that he is a Republican who is mostly concerned with racing rather than politics.